Papu's Story

Papu is a Finnish design and lifestyle brand, with playful, unisex prints – for kids and grown-ups.

The best stories often start by accident, upon everyday encounters. That’s what happened with Papu too. Its founder, Anna, had booked an appointment at a brand new eco hair salon. While having her hair done, she noticed the postcards on sale, featuring quirky designs of a melancholy little bird. “That’s it, I want this artist to work on Papu,” she thought. Anna found the courage to call Hanna-Riikka, and the rest is history. By 2017, Papu has grown up to a company that now employs over ten people!

The first collection, "Papu and the Shower of Buttons" which came out in 2012, was designed around a bird that loves buttons. The bird’s adventure was also available as a picture book. The second collection, "Papu and Evergreen Newbie", was launched in 2014. The collection, accompanied by a children’s activity book, describes the exciting day of a little squirrel. The collection "Papu Goes Camping" came out in spring 2015, it celebrates sunny trips in the nature and summer rain. The autumn 2015 collection inspires us all to see little treasures Papu finds On the Path to the Cottage.

The spring collection of 2016 was built around children’s parties – popcorn and straws all over the place! The wild party culminated in a video, shot on a cliff near the lake, on a sunny day full of laughter and snacks. The autumn collection continued the party theme with darker and more earthy shades. And let’s not forget, 2016 was the year of the sausages!

Before Christmas 2016 the Winter Special collection was launched. The Särö-print was inspired by the ”snowing-effect” of old tvs. The sparkling gold and green diagonal stripes brought a warm breeze to the mid-winter. 2017 started off dreaming of summer nights with Earth, Hi Hay and Dot prints. The collection ”Summer Night Dream” was introduced through a poem and video.

Positive vibes at Papu come from the happiness we get from constantly learning and developing ourselves, but also from our warm and encouraging atmosphere.
When our company grows, our people do too!

Designed with love in Finland - Made with care in the EU.


Ant

Who we are:

Anna Kurkela
Founder and Designer

Anna is the mother of Papu and two real world children. She is inspired by the bustle of cities but dreams about moving to the countryside. Full of visions and plans, Anna also has what it takes to make them into reality.

"The reason behind founding the Papu brand was a desire to design lovely yet practical children’s clothes, but also to manage their production as responsibly as possible. Designing children’s clothes is like a wonderful game, but there are aspects to it you have to take seriously. I want to be able to proudly stand behind everything I do." Anna
Hanna-Riikka Heikkilä
AD and Illustrator

Hanna-Riikka is the artist who draws, illustrates and creates the visual world of Papu. A mother of two and a children’s art teacher, she likes to look at the world from a playful point of view. She finds inspiration in bad jokes and pondering the meaning of things.

"Drawing the Papu collections has been a wonderful and totally new kind of a job. I’ve always found it fascinating to illustrate fabric and books. And what’s best, my children can now walk around in clothes drawn by their own mother! " Hanna-Riikka
Jussi Kurkela
CEO

Jussi is a managing director, a sales manager, a forest engineer and a tour manager and a roadie all rolled into one. In a small company all work is somehow interlinked, but Jussi keeps everything under control. You might run into him in the forest, looking for ingredients for mushroom sauce with his children, or hunting for the perfect fir tree at Christmastime.

"It's been a steep learning curve over the last few years, but now things are really starting to take off!" Jussi
Minni Vierola
Development Manager

Minni is a fashion designer, optimist and natural organiser. She guides Papu’s product development processes with unfaltering professionalism. A mother of three brilliant boys and two great girls, she can’t get enough of colour palettes, architecture, countryside charm and tasty treats. She wears out her trainers on gravel roads and her high heels on cobbled city streets. Minni is never too rushed to stop and take a photo.

"At Papu we've succeeded in practicing what we preach. Our way of doing things combines genuine, meticulous care for the environment and thorough planning with creative thinking and shiny happy teamwork." Minni
Marja Kurkela
Sustainability and Communication

Marja, Jussi’s right hand woman in sales, also looks after Papu’s Weecos online shop and coordinates both communications and marketing. She is passionate about making Papu ever more environmentally sound. In her private life she likes to do forward rolls with her two girls.

"At Papu you learn something new every day. I have a chance to work with creative people as well as organise and develop the processes of a growing company – a dream job for a former university researcher! Working here has taught me that as long as you believe in your dreams, you can do anything!" Marja

Contact Us

Store Locator

Finland


Käsityötalo Loftet

Suomi
Vaasa
http://www.loftet.fi

Lasten Taikamaa

Suomi
Somero
http://www.lastentaikamaa.fi/

Nonbuotique

Suomi
Oulu
http://www.noneverything.fi/boutique/

Punavuoren Peikko

Suomi
Helsinki
http://punavuorenpeikko.fi/

Seele

Suomi
Tampere
http://seele.fi/

Ballot

Suomi
Lempäälä
http://www.ballot.fi/

Harakanpesä shop

Suomi
Helsinki
http://www.harakanpesashop.fi/

Iloinen Viivi

Suomi
Lapinlahti

Iloinen Viivi

Suomi
Siilinjärvi

Iloinen Viivi

Suomi
Nilsiä

Iloinen Viivi

Suomi
Kuopio

Kuopus - Shop in shop

Suomi
Tampere
http://www.kuopus.fi

Koskitasku

Suomi
Hämeenkoski

Marakattimarssi

Suomi
Lahti
http://www.marakattimarssi.fi

Pikku D

Suomi
Porvoo

Super Mukava Store

Suomi
Tampere

Taito Shop Pirkanmaa

Suomi
Tampere

Nudge

Suomi
Helsinki
http://www.nudge.fi/

Viola & Max

Suomi
Hämeenlinna
http://violamax.mycashflow.fi/

Marimuksu

Suomi
Alavus
http://www.marimuksu.fi/Etusivu

Hippu Kids & Lifestyle

Suomi
Kempele
http://www.hippukids.fi/

Moda Pajakka Sotkamo

Suomi
Sotkamo

Isla & Elyas, Finland



http://islaelyas.com/fi/

UK


The Wee Department Store



http://www.theweedepartmentstore.co.uk/

Funky Little People



https://funkylittlepeople.co.uk

Trapeze Kids

UK
Sheffield
http://www.trapezekids.com

Tigerbella, UK

UK
Monmouth
http://www.tigerbella.com/

Europe


Hip and Green

Belgium
Antwerp
http://www.hipandgreen.com/

Kleines Karussell

Holländische Reihe 56
22765 Hamburg
http://www.kleineskarussell.de/

Finnska Budin / Suomi Prkl

Island
Reykjavík
http://www.finnskabudin.is/

Petite Puce

Switzerland
Bern
http://www.petitepuce.ch

EcoSTHLM

Sweden
Stockholm
https://www.ecosthlm.se

Selected By Ella

Sweden
Halmstad
http://www.selectedbyella.se

Mini och Bo

Sweden
Uppsala

Little Mr Miss

Sweden
Göteborg
http://www.littlemrmiss.com/sv/

Asia


Fabulicious Limited

Hong Kong
Tai Wai, Shatin

Qute-Plus

China
Shanghai

USA/Canada


Babylicious

US
New York City
http://www.babyliciouskids.com

A Little Different

US
Cedarhurst

Be Dazzle

US
Baltimore

Elegant Child

US
New York City

Flying Colors Baby

US
Lakewood
http://www.flyingcolorsbaby.com/

Freckles

US
Ramapo
http://frecklesclothing.com/

Klade

US
New York City

Petit Perfection

US
New York City
http://www.petitperfection.com/

Prince and Princess

US
Ramapo

Red Balloon

US
New York City

Royal Kids

US
Lakewood

Whoopi Boro Park

US
11219 New York City
http://www.whoopionline.com/

Whoopi Monsey

US
Ramapo

Whoopi Williamsburg

US
New York City

Bluebelle

US
10952 Ramapo

Simone's Place

US
11213 New York City

Liliane Roland

US
Miami Beach

Luibelle

US
Philadelphia

Sugar and Spice

Canada
Toronto
http://www.sugarandspicechildrenswear.com

Simcha Spectacular

US
Cleveland Heights

Webshops


Please Contact us here