Papu's Story

Papu is a young and fast growing childrenswear and lifestyle brand.

The best stories often start with accidental, everyday encounters. That’s what happened with Papu, too. Its founder, Anna, had booked an appointment at a brand new eco hair salon. While having her hair done, she noticed the postcards on sale, featuring quirky designs of a melancholy little bird. “That’s it, I want this artist to work on Papu,” she thought. Anna found the courage to call Hanna-Riikka, and the rest is history. Papu has since 2017 grown up to a company that now employs over ten people.

The first collection, Papu and the Shower of Buttons, which came out in 2012, was designed around a bird that loves buttons. The bird’s adventure is also available as a picture book. The second collection, Papu and Evergreen Newbie, was launched in 2014. The collection, accompanied by a children’s activity book, describes the exciting day of a little squirrel. The Papu Goes Camping collection, out in spring 2015, celebrates sunny trips in nature and summer rain. Autumn 2015 collection inspires us all to see little treasures Papu finds On the Path to the Cottage.

The spring collection of 2016 was built around children’s parties – popcorn and straws all over the place! The wild party culminated in a video, shot on a cliff near the lake, on a sunny day full of laughter and snacks. The autumn collection continued the party theme with darker and more earthy shades. And let’s not forget, 2016 was the year of the sausages!

Before Christmas 2016 the Winter Special collection was launched. The Särö-print was inspired by the ”snowing” of old tvs. The sparkling gold and green diagonal stripes brought a warm breeze to the mid-winter. 2017 started off dreaming of summer nights with Earth, Hi Hay and Dot prints. The collection ”Summer Night Dream” was introduced through a poem and video.

Positive vibes at Papu come from the happiness we get from constantly learning and developing ourselves, but also from our warm and encouraging atmosphere – when our company grows, our people do, too!

Designed with love in Finland - Made with care in the EU.


Ant

Who we are:

Anna Kurkela
Founder and Designer

Anna is the mother of Papu and two real world children. She is inspired by the bustle of cities but dreams about moving to the countryside. Full of visions and plans, Anna also has what it takes to make them into reality.

"The reason behind founding the Papu brand was a desire to design lovely yet practical children’s clothes, but also to manage their production as responsibly as possible. Designing children’s clothes is like a wonderful game, but there are aspects to it you have to take seriously. I want to be able to proudly stand behind everything I do." Anna
Hanna-Riikka Heikkilä
AD and Illustrator

Hanna-Riikka is the artist who draws, illustrates and creates the visual world of Papu. A mother of two and a children’s art teacher, she likes to look at the world from a playful point of view. She finds inspiration in bad jokes and pondering the meaning of things.

"Drawing the Papu collections has been a wonderful and totally new kind of a job. I’ve always found it fascinating to illustrate fabric and books. And what’s best, my children can now walk around in clothes drawn by their own mother! " Hanna-Riikka
Jussi Kurkela
CEO

Jussi is a managing director, a sales manager, a forest engineer and a tour manager and a roadie all rolled into one. In a small company all work is somehow interlinked, but Jussi keeps everything under control. You might run into him in the forest, looking for ingredients for mushroom sauce with his children, or hunting for the perfect fir tree at Christmastime.

"It's been a steep learning curve over the last few years, but now things are really starting to take off!" Jussi
Minni Vierola
Development Manager

Minni is a fashion designer, optimist and natural organiser. She guides Papu’s product development processes with unfaltering professionalism. A mother of three brilliant boys and two great girls, she can’t get enough of colour palettes, architecture, countryside charm and tasty treats. She wears out her trainers on gravel roads and her high heels on cobbled city streets. Minni is never too rushed to stop and take a photo.

"At Papu we've succeeded in practicing what we preach. Our way of doing things combines genuine, meticulous care for the environment and thorough planning with creative thinking and shiny happy teamwork." Minni
Marja Kurkela
Sustainability and Communication

Marja, Jussi’s right hand woman in sales, also looks after Papu’s Weecos online shop and coordinates both communications and marketing. She is passionate about making Papu ever more environmentally sound. In her private life she likes to do forward rolls with her two girls.

"At Papu you learn something new every day. I have a chance to work with creative people as well as organise and develop the processes of a growing company – a dream job for a former university researcher! Working here has taught me that as long as you believe in your dreams, you can do anything!" Marja

Contact Us


Papu Design Oy
Nokianvaltatie 25 B
37100 Nokia, Finland

Email us at
info@papustories.com
sales@papustories.com
asiakaspalvelu@papustories.com

Store Locator

Finland


Nonbuotique

Pakkahuoneenkatu 5
90100 Oulu
http://www.noneverything.fi/boutique/

Punavuoren Peikko

Uudenmaankatu 15
00120 Helsinki
http://punavuorenpeikko.fi/

Seele

Kuninkaankatu 21
33210 Tampere
http://seele.fi/

Ballot

Ideaparkinkatu 4
37570 Lempäälä
http://www.ballot.fi/

Busstop Clothing

Kauppakatu 19
26100 Rauma
http://busstop.fi

Harakanpesä shop

Eerikinkatu 9
00100 Helsinki
http://www.harakanpesashop.fi/

Iloinen Viivi

Asematie 43
73100 Lapinlahti

Iloinen Viivi

Sorakuja 2
71800 Siilinjärvi

Iloinen Viivi

Nilsiäntie 78
73300 Nilsiä

Iloinen Viivi

Haapaniemenkatu 28
70110 Kuopio

Kuopus - Shop in shop

Kehräsaari B
33200 Tampere
http://www.kuopus.fi

Koskitasku

Tampereentie 632
16800 Hämeenkoski

Marakattimarssi

Hämeenkatu 13
15110 Lahti
http://www.marakattimarssi.fi

Nonbuotique

Pakkahuoneenkatu 5
90100 Oulu
http://www.noneverything.fi/boutique/

Pikku D

Runeberginkatu 34
06100 Porvoo

Super Mukava Store

Otavalankatu 3 A 3
33100 Tampere

Taito Shop Pirkanmaa

Hatanpäävaltatie 4
33100 Tampere

Nudge

Yrjönkatu 30
00100 Helsinki
http://www.nudge.fi/

Viola & Max

Kauppakeskus Goodman, 2krs.
Kaivokatu 7 13100 Hämeenlinna
http://violamax.mycashflow.fi/

Marimuksu

Järviluomantie 5
Alavus
http://www.marimuksu.fi/Etusivu

Hippu Kids & Lifestyle

Zeppelinintie 1
90450 Kempele
http://www.hippukids.fi/

UK


I am Young Boutique



http://iamyoungkidsboutique.com/

The Wee Department Store



http://www.theweedepartmentstore.co.uk/

Funky Little People



https://funkylittlepeople.co.uk

Trapeze Kids

308 Sharrowvale Rd
S11 8ZL​ SHEFFIELD
http://www.trapezekids.com

Europe


Hip and Green

BossChaert de Bouwellei 56, 2100
Antwerp
http://www.hipandgreen.com/

Kleines Karussell

Holländische Reihe 56
22765 Hamburg
http://www.kleineskarussell.de/

Finnska Budin / Suomi Prkl



http://www.finnskabudin.is/

Petite Puce

Brunngasse 56
3011 BERN, SCHWITZERLAND
http://www.petitepuce.ch

EcoSTHLM

Götgatan 78
11830 STOCKHOLM, SWEDEN
https://www.ecosthlm.se

Selected By Ella

Karlsrovägen 64
302 41 HALMSTAD, SWEDEN
http://www.selectedbyella.se

Mini och Bo

Svartbäcksgatan 16,
753 32 UPPSALA, SWEDEN

Little Mr Miss

Alfhemsgatan 3
GÖTEBORG, SWEDEN
http://www.littlemrmiss.com/sv/

Asia


Fabulicious Limited

6A Hibiscus Court, Worldwide Garden
Tai Wai, Shatin HONG KONG

Qute-Plus

Room 1802 No.7 Lane 989 Xikang Road
SHANGHAI, CHINA

USA/Canada


Babylicious

300 Avenue K
11210 BROOKLYN, NY
http://www.babyliciouskids.com

A Little Different

405 Central Ave
11516 CEDARHURST, NY

Be Dazzle

303A Reisterstown Road
21208 BALTIMORE, MD

Elegant Child

1656 Coney Island Avenue
11230 BROOKLYN, NY

Flying Colors Baby

911 East County Line Rd
08701 LAKEWOOD,NJ
http://www.flyingcolorsbaby.com/

Freckles

455 Route 306
10952 WESLEY HILLS, NY
http://frecklesclothing.com/

Klade

218 Wallabout Street
11206 BROOKLYN, NY

Petit Perfection

136-36 71st Road
11367 FLUSHING, NY
http://www.petitperfection.com/

Prince and Princess

20 Tokay Lane
10952 MONSEY, NY

Red Balloon

127 Ditmas Ave
11218 BROOKLYN, NY

Royal Kids

1705 Clifton Avenue
08701 LAKEWOOD,NJ

Whoopi Boro Park

4711 13th Avenue
11219 BROOKLYN, NY
http://www.whoopionline.com/

Whoopi Monsey

44 Main Street
10952 MONSEY, NY

Whoopi Williamsburg

200 Wallabout Street
11206 BROOKLYN, NY

Bluebelle

59 New York 59
10952 MONSEY, NY

Simone's Place

379 Kingston ave
11213 BROOKLYN, NY

Liliane Roland

762 Arthur Godfrey Road
33140 MIAMI BEACH, FL

Luibelle

1700 Market Street
19103 PHILADELPHIA, PA

Sugar and Spice

2995 Bathurst street
M6B 3B3 Toronto, ON
http://www.sugarandspicechildrenswear.com

Simcha Spectacular

1839 S Taylor Rd
44118 CLEVELAND HEIGHTS, OH

Webshops


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